This irregular — and often irreverent — roundup of brand experiences, culture-driven experiments, and scoops of perception is back for the fourth time.

A bit digital. A touch physical. Let’s get inside your head.

1. Digital Gardens, the new digital content strategy

2. SpaceHey, the return(ish) of the original MySpace

3. A Real Bookstore, a surreal M.C. Escher-like design

4. Diamonds, made entirely from the sky

5. Submarine/Speed Boat, James Bond-like gadget made real

6. Electrified Wingsuit, my childhood dreams made real

7. Sound Beaming, now playing music inside your head

8. AlterEgo, control computers with just your thoughts

9. NEON Frame, an immersion portal for artificial humans

10. Trend Forecasts, written by crazily perceptive AI

If you don’t want AI writing your trends, these new future-facing newsletters consistently deliver true scoops of perception:

• New World Same Humans

• The Future Normal

If you have a new intrigue of your own or see something I missed, let’s discuss it here.

The New New will be back again (at some point).
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Checkout the New New Archive